B2B Marketing with Liz Sara

Best Marketing’s Liz Sara, Entrepreneur-in-Residence at the Dingman Center of Entrepreneurship, is using her long-time experience in marketing and entrepreneurship to teach a winter-term course in the MBA program at the Smith School of Business. The course, “Business to Business Marketing,” features an experiential learning environment leveraging outside speakers and Sara’s clients from the local community’s thriving technology and startup sector. It takes place at the Smith School’s DC campus at the Ronald Reagan Building. During the course, 14 CEO’s will present actual marketing case studies featuring their company.

“There is no better way for these MBA students to learn how to tackle the numerous marketing challenges facing every company than by hearing the war stories and the success stories from the CEOs and executives themselves,” explains Sara. “I am delighted that so many of them are willing to share their experiences and devote their time.”

The course kicks off today covering value propositions for business buyers and the top ways to differentiate. Two DC entrepreneurs will serve as guest speakers: Jeff Fehrman, Chief Strategy Officer, Mindseye and Eric Koefoot, CEO, Public Relay. Stay tuned to our blog for updates on this exciting course from Sara, her students, and guest speakers from DC’s leading startups.

Sara-05Aug13-97Liz Sara has 20 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and philanthropist. In 2001, she founded Best Marketing, LLC to provide early stage software companies with strategic marketing, PR and business development services. Her company offers clients all the benefits of a full-scale, seasoned marketing department on a ‘virtual’ basis — eliminating overhead and headcount associated with full-time staff. Previously, she played a principal role as co-founder of SpaceWorks, an eCommerce software company, where she facilitated its startup and growth to nearly $25 million in revenue; at America Online, where she designed the PR program and investor road show for the IPO; at United Press International, where she facilitated a turn-around strategy; and for LEXIS/NEXIS, where she was instrumental in the creation and successful launch of a new division. Ms. Sara holds an M.A. in Journalism from the University of Maryland. She is a member of the Business & Professional Women’s Committee of the Corcoran; the Women’s Committee of National Museum of Women In the Arts; and the Board of the Capital City Ball. In addition, Ms. Sara is an Entrepreneur-in-Residence at the University of Maryland’s Dingman Center for Entrepreneurship.

13 thoughts on “B2B Marketing with Liz Sara

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