In the second installment of our Venture Practicum series, Dingman Center marketing graduate assistant Grant Lee interviews Salomon Camhi, a second year MBA student focused on marketing strategy. Camhi joined Venture Practicum to experience what startup life is all about.
Grant Lee (GL): What startup will you be working with this semester?
Salomon Camhi (SC): The startup I am working for is VisiSonics. Specifically, I am working for the product, RealSpace 3D Sound. RealSpace creates 3D immersive sound effects that allows users to use headphones enjoying sounds from 360 degree. The traditional sound effect is more flat and comes from 2D, whereas the RealSpace is more complete and exciting.
Grant Lee (GL): Describe your project? What are the deliverables?
Salomon Camhi (SC): My focus in the MBA program is marketing strategy, and this project is all about marketing and new product development. For the project, my MBA team partner, Semret Lemma, and I will be working on the competitor and SWOT analysis. We need to analyze VisiSonics’s own SWOT, create a go to market strategy and find a channel to enter. Other things that we might be tackling include webpage design and product positioning.
Grant Lee (GL): What do you want to take away from this project?
Salomon Camhi (SC): Prior to Smith MBA, I had ten years experience in the sales, but I have never been involved with the strategic planning process. This project serves a good opportunity for me to develop the strategy and actually implement it. Also, this is a real company not just a school project. I will see the impact of my work in real life.
Grant Lee (GL): Have you worked in a startup before? Describe the experience.
Salomon Camhi (SC): Yes, last summer I worked as a marketing and development intern for UberOffices in Virginia. My project was similar but the scale is much bigger this time. Working at a startup is different from a traditional corporate environment. It is less structured and the organization is more flat so communication is faster.
Grant Lee (GL): Describe the working environment. Is your startup located in a co-working space–like an incubator? Or, do they have their own office space?
Salomon Camhi (SC): Visionics belongs to Technology Advancement Program on the UMD campus. It is a cool place. I know two people who currently work there are UMD graduates. It used to be a chemistry lab, but now it is more of a demo-testing center. There is little office space there.
Grant Lee (GL): What skills do you think you can contribute to Visisonics?
Salomon Camhi (SC): Coming from the sales background, I understand the sales process. This specialty allows me to think from a sales’ perspective when creating marketing strategy. I will be able to develop more realistic and actionable strategy for the company to implement. Also, personally I like technology, especially gaming. This will help me to be familiarized with the industry.
Grant Lee (GL): How do you think the project will help you in your career?
Salomon Camhi (SC): This project will give me hands on experience in developing marketing strategy. It also gives me a picture of how a new technology product will be launched into the market.
About Salomon Camhi
Salomon Camhi is a second year full time MBA student at Smith School of Business. He was born and raised in Guatemala City, Guatemala. He graduated from Purdue University with dual degrees; one in Management with a Minor in Marketing and a the second in Computer Programming Technology. Professionally, he work as a sales representative for two different construction material companies in DC area. Solomon worked for a lumber yard in the DC before beginning his MBA journey.
Grant Lee is a second year full-time MBA student focused on Marketing Strategy at Smith School of Business. Prior to MBA, he had four years of experience in retail marketing and advertising in Taiwan. During first year, he differentiated himself by participating in three business plan competitions and won top five in Wake Forest Retail Innovation Challenge. Now in his second year, he is dedicated to learning more about entrepreneurship by working as a Marketing Graduate Assistant for the Dingman Center, where he enjoys every moment of it. Grant shares his perspectives in his personal website mrgrantlee.com
VisiSonics’ was spun out of the department of computer science at UMD, and is led by the original scientific team working with experienced entrepreneurs. The technology, based on a deep understanding of how the human brain perceives 3D sound, allows creation of immersive sound over any headphones with pinpoint precision. This allows stunning virtual realism in gaming, movies and music. VisiSonics hardware also can capture and stream sound at live events with precision, creating a “best seat in the house” experience.
Follow the Dingman Center blog for updates on the other students and startups participating in Venture Practicum.