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An Interview with Pitch Dingman Competition Finalist: Grumpy Joes

In anticipation of the final round of the 2017 Pitch Dingman Competition, the Dingman Center is interviewing each of the five startup finalists about their progress and upcoming challenges as they prepare to compete for a total of $30,000 in startup funding on March 7.

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Grumpy Joes co-founders Gary Hwang and Mike McGraw at the Semifinals

Grumpy Joes

Gary Hwang, Co-Founder & CFO
Michael McGraw, Co-Founder & CEO

logoGrumpy Joes is not your average veteran t-shirt company. Visit their site and you won’t find a stereotypical veteran t-shirt combination of American flags, bald eagles, automatic weapons and threatening mantras about killing enemies. The veteran co-founders of Grumpy Joes, Gary Hwang and Mike McGraw, set out to portray a less well known and, for some veterans, a far more resonant side of military lifestyle: humor. Since launching in October 2016, their brand of military inside joke driven apparel has gone viral in the veteran community. Besides producing a variety of quirky t-shirt designs, the founders produce their own funny content in the form of videos and also share memes that fit with their brand. A recent video they posted has received 1.4 million organic views, and counting. Grumpy Joes resonates with a niche veteran community that, until this point, has been relatively ignored. As their following continues to grow, Grumpy Joes is becoming not just a t-shirt company, but a platform for veterans to connect positively with one another in a post-military world.

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